THE IDENTITY ACTIVATION EXPERIENCE
Own Your Business,
Own Your Life.
A 4-Week Neuroscience-Backed Journey · Hosted by Danny den Hartog ·
Featuring Joseph McClendon III March 13 – April 6 · Live · Online
THE IDENTITY ACTIVATION EXPERIENCE
What This Experience Is Really About
Magnificence isn't something you earn. It's something you remember.
You don't have to quit your job to start. You don't have to blow up the life you've built. What you do have to do is close the gap between who you believe yourself to be — and who you're already becoming.
Over four weeks, using Joseph McClendon III's Dare to Be Magnificent as our foundation, you'll:
- Audit the beliefs keeping you in someone else's lane
- Rewire your nervous system to move from hesitation to decisive action
- Install the Lifestyle Business Owner identity at a level that sticks
- Build the daily practices that make your new identity unstoppable
This isn't theory. It's neuroscience, lived experience, and a community of people making the same transition alongside you.
Your 4-Week O.W.N. Journey + Live Training...
A carefully structured program designed to transform your mindset, unlock your potential, and prepare you for a life of extraordinary achievement.
WEEK 1
Own Who You Are
The magnificence you're looking for is already inside you — this week, you find it. Through Joseph's Integrity work, you'll audit the gap between who you believe yourself to be and who you're ready to become. You can be in your career and still do this work — in fact, that's exactly the point.
Focus:
- Belief audit ·
- Inner vs. outer integrity ·
- Your first unbreakable commitment to yourself
WEEK 2
Own What You Want
Tenacity isn't willpower — it's what happens when your actions are locked to a vision that actually means something to you. This week you'll use Joseph's Success Journal process to build neurological proof that you're already a builder, a finisher, someone who gets things done.
Focus:
- Compelling vision ·
- Success Journal ·
- Knowing exactly what you're building and why you won't stop
WEEK 3
Own How You Build
This is where the neuroscience gets practical. You'll replace the employee's inner voice with the business owner's through Joseph's Incantation practice, rewire your daily physiology to fuel creative momentum, and install extreme optimism as a core entrepreneurial skill.
Focus:
- Incantation practice ·
- Energy and physiology ·
- Building from alignment, not hustle
WEEK 4
Own Your Move
Kindness to yourself is the non-negotiable foundation before any business launch. Joy — as Joseph teaches it — is not a reward for success, it's the operating system of a Lifestyle Entrepreneur. You'll write your North Star identity declaration, speak it aloud
Focus:
- Self-kindness ·
- Joy as practice ·
- Your North Star declaration ·
GRAND FINALE BONUS
Live Q&A with Joseph McClendon III
After four weeks of doing the work, you step into the room with the man who wrote the book — literally. This exclusive 1-hour live session with Joseph McClendon III is your chance to ask the questions that matter most, consolidate your transformation, and close this experience with the energy it deserves. Rare. Intimate. Unforgettable.
Who This Is For
This experience was designed for two people:
You're still in your career — and you know you're meant for more. You're not necessarily ready to quit, but you're ready to start building the identity and foundation of the business you've been sitting on. You don't want to start from zero. You want to add a lane.
You've already started coaching or consulting — but the business isn't quite working yet. Something keeps getting in the way. You suspect it's not strategy. You're right. It's identity. And that's exactly what we fix here.
This is for you if:
- You're done waiting for the "right time" that never comes
- You want change that lasts — not another short-term peak state
- You're ready to build something that feels like yours
- You want practical tools grounded in neuroscience, not hype
If this is you, you're in the right place.
YES,THIS IS FOR MEWhat You'll Discover
This isn't just an "ordinary" book study — it's a 4-week identity installation.
You'll leave knowing not just what to do, but who you are when you do it.
What You'll Walk Away With
By the end of four weeks you'll have:
- The Lifestyle Business Owner identity — installed, not just inspired
- A personal North Star declaration you'll return to again and again
- Joseph's Incantation and Success Journal practices as daily tools
- The neurological foundation to build with consistency, not willpower
- Clarity on what you're building, why it matters, and what your next move is
Most importantly — you'll stop waiting for permission to become who you already are.
This Is Your Invitation
You don't become a Lifestyle Business Owner by accident.
You become one by deciding, training, and reinforcing that decision — daily.
This four-week experience is your on-ramp. Not a leap into the unknown. A bridge — built on neuroscience, Joseph McClendon's proven teachings, and a community making the same transition alongside you.
The only question is whether you're ready to add the lane.
RESERVE YOUR SPOT →
About Joseph McClendon III
Joseph McClendon III is a PhD in Neuropsychology and one of the most sought-after Ultimate Performance Specialists in the world. He has coached Academy Award-winning actors, Olympic athletes, Fortune 100 CEOs, and royalty — and has presented live to over 6 million people across the globe.
He taught at UCLA for many years and has been called upon by Harvard University and Fortune 500 companies across the US, Europe, and Australia.
But what makes Joseph truly unique isn't his credentials. It's his ability to create rapid, lasting identity change — the kind that doesn't wear off. His Dare to Be Magnificent is the foundation of this entire experience, and he'll be joining us live for the grand finale.
"If you were the main character in the movie of YOUR LIFE, what would the audience watching in the theaters be SCREAMING at the screen for you to do that you’re not doing?! It’s a funny question isn’t it, and I bet you could come up with a few answers. But here’s the truth – even if you know what you need to do, ‘willpower’ & motivation will only get you so far. Here’s what I can tell you quite clearly: whatever has stopped you in the past from doing what you know you need to or should do, WILL show up again if it’s not effectively addressed and something done about it.
We can program our mind, our emotions, and our body to automatically default to the exact behaviors that we want with the express outcome of getting the results that we want. I know this might sound bold and flamboyant, but the secret is we can create today the life we want to live tomorrow.
"I want to personally invite you to show yourself what's possible right now and register to join me and Danny den Hartog for the Own Your Business, Own Your Life Identity Activation Experience — four weeks that will change not just what you do, but who you are when you do it."
- Joseph McClendon III
Ready to Own Your Business and Own Your Life?
Your next level isn't ahead of you. It's already inside you — waiting to be activated.
Join Danny den Hartog and Joseph McClendon III for the 4-week Identity Activation Experience.
March 13 – April 6 · Live · Online