Dare to Be Magnificent Mastermind
Cohort #2 Starts Monday 23rd March 2026
4-Week Experience
For High Achievers Ready to Become Business Owners
DARE TO BE MAGNIFICENT IDENTITY ACTIVATION EXPERIENCE
What This Experience Is Really About
Magnificence isn't something you earn. It's something you remember.
Most people who feel called to build something of their own do not lack talent, experience, or ideas. What they lack is the moment where they fully step into a new identity.
The shift from employee to business owner.
From hesitation to ownership.
From waiting for permission to creating your own path.
You do not need to quit your job tomorrow. You do not need to tear down the life you have built. What matters is closing the gap between who you have been operating as and who you are ready to become.
Over four weeks, using Joseph McClendon III’s Dare to Be Magnificent as our foundation, you will:
• Identify the hidden beliefs that keep capable people stuck in roles that no longer fit
• Learn how to shift your emotional state so confidence and action become natural, not forced
• Step into the identity of a Lifestyle Business Owner with clarity and conviction
• Build simple daily practices that reinforce your new identity and keep momentum alive
This is not a passive book study. It is a guided experience grounded in neuroscience, practical application, and a room full of people who are stepping into the same next chapter.
The result is the beginning of a different way of living and working.
Your O.W.N. 4-Week Journey + Live Training...
A proven and carefully structured program designed to transform your mindset, unlock your potential, and prepare you for a life of extraordinary achievement.
WEEK 1
The Decision to Be Magnificent
Own Who You Are
Magnificence begins with a decision. In this first week, you explore the gap between the identity you have been living from and the person you are ready to become.
Through Joseph McClendon III’s integrity work, you examine the beliefs, standards, and internal agreements that shape your life today. This is where you stop negotiating with your potential and make your first clear commitment to yourself.
Focus
• Belief audit
• Inner and outer integrity
• Your first unbreakable commitment to yourself
WEEK 2
Tenacity and Energy
Own Your Energy
Many people know what they want. The challenge is staying in motion when things become uncomfortable.
In this second week, we explore the role of tenacity and energy in creating real progress. Joseph McClendon III teaches that persistence is rarely about discipline alone. It is about learning how to manage your emotional and physical state so you continue moving forward when others stop.
You will begin identifying the moments where you typically quit, hesitate, or lose momentum. Then you will learn practical ways to shift your energy and interrupt those patterns so you can keep building what matters to you.
When your energy is aligned with your vision, consistency becomes much easier.
Focus
• Understanding where you tend to quit too early
• Recognizing what drains and fuels your energy
• Developing the resilience to keep moving toward what you want
WEEK 3
Kindness and Praise
Own Your Voice
How you build anything begins with how you speak to yourself and others.
In this third week, we explore one of the most overlooked drivers of growth. The way your internal dialogue shapes your identity and your actions. Joseph McClendon III teaches that kindness and praise are not soft skills. They are powerful tools that reshape perception, emotional chemistry, and momentum.
When you consistently acknowledge progress, strengths, and possibilities, your brain begins to look for more evidence that growth is happening. This simple shift changes the way you approach challenges and the way you interact with the people around you.
For those building something new, this practice creates a foundation of resilience and forward momentum.
Focus
• Transforming your internal dialogue
• Using praise to shift perception and emotional state
• Replacing criticism and complaint with constructive focus
WEEK 4
Joy and Your North Star
Own Your Direction
Magnificence is not something you reach one day in the future. It is something you begin living now.
In this final week, we focus on joy as a daily practice and a guiding principle for how you move through life. Joseph McClendon III teaches that joy is not the reward for success. It is a state you choose to operate from as you build and grow.
You will also define your North Star, the value and identity that guide your decisions when things become uncertain. This becomes your internal compass for how you live, work, and move forward.
To anchor this shift, you will write and speak your North Star identity declaration. This declaration captures the person you are committed to becoming and the way you choose to show up in the world.
This is the moment where reflection turns into action and intention becomes direction.
Focus
• Practicing kindness toward yourself and others
• Choosing joy as a daily operating state
• Defining your North Star value
• Writing your personal identity declaration
GRAND FINALE (SPECIAL VIP BONUS)
Live Q&A with Joseph McClendon III
After four weeks of doing the work, you step into the room with the man who wrote the book — literally. This exclusive 1-hour live session with Joseph McClendon III is your chance to ask the questions that matter most, consolidate your transformation, and close this experience with the energy it deserves. Rare. Intimate. Unforgettable.
IMPORTANT: This is only available with the $37 VIP upgrade.
Who This Is For
This experience has been designed for two kinds of people:
You're still in your career and you know you're meant for more. You're not necessarily ready to quit, but you're ready to start building the identity and foundation of the business you've been sitting on. You don't want to start from zero. You want to add a lane.
You've already started coaching or consulting but the business isn't quite working yet. Something keeps getting in the way. You suspect it's not strategy. You're right. It's identity. And that's exactly what we fix here.
This is for you if:
- You're done waiting for the "right time" that never comes
- You want change that lasts — not another short-term peak state
- You're ready to build something that feels like yours
- You want practical tools grounded in neuroscience, not hype
If this is you, you're in the right place.
YES,THIS IS FOR MEWhat You'll Discover
This isn't just an "ordinary" book study — it's a 4-week identity installation.
You'll leave knowing not just what to do, but who you are when you do it.
What You’ll Walk Away With
By the end of the four weeks, you will have:
• A clear shift from thinking like an employee to operating like a Lifestyle Business Owner
• A personal North Star declaration that anchors how you want to live, work, and show up in the world
• Practical daily practices drawn from Joseph McClendon III’s work to strengthen integrity, focus, and follow through
• Greater awareness of your energy, your internal dialogue, and the patterns that either fuel or block your progress
• Clarity about the life and work you want to create and the next step that moves you toward it
Most importantly, you will stop waiting for permission and begin acting from the identity of the person you are becoming.
This Is Your Invitation
You don't become a Lifestyle Business Owner by accident.
You become one by deciding, training, and reinforcing that decision daily.
This four-week experience is your on-ramp. It's the bridge built on neuroscience, Joseph McClendon's proven teachings, and a community making the same transition alongside you.
Are you READY?
RESERVE YOUR SPOT FOR ONLY $47About Joseph McClendon III
Joseph McClendon III is a PhD in Neuropsychology and one of the most sought-after Ultimate Performance Specialists in the world. He has coached Academy Award-winning actors, Olympic athletes, Fortune 100 CEOs, and royalty — and has presented live to over 6 million people across the globe.
He taught at UCLA for many years and has been called upon by Harvard University and Fortune 500 companies across the US, Europe, and Australia.
But what makes Joseph truly unique isn't his credentials. It's his ability to create rapid, lasting identity change — the kind that doesn't wear off. His Dare to Be Magnificent is the foundation of this entire experience, and he'll be joining us live for the grand finale.
"If you were the main character in the movie of YOUR LIFE, what would the audience watching in the theaters be SCREAMING at the screen for you to do that you’re not doing?! It’s a funny question isn’t it, and I bet you could come up with a few answers. But here’s the truth – even if you know what you need to do, ‘willpower’ & motivation will only get you so far. Here’s what I can tell you quite clearly: whatever has stopped you in the past from doing what you know you need to or should do, WILL show up again if it’s not effectively addressed and something done about it.
We can program our mind, our emotions, and our body to automatically default to the exact behaviors that we want with the express outcome of getting the results that we want. I know this might sound bold and flamboyant, but the secret is we can create today the life we want to live tomorrow.
"I want to personally invite you to show yourself what's possible right now and register to join me and Danny den Hartog for the Own Your Business, Own Your Life Identity Activation Experience — four weeks that will change not just what you do, but who you are when you do it."
- Joseph McClendon III
Join the Dare to Be Magnificent Mastermind
Step Into the Identity of a Lifestyle Business Owner
Join Danny den Hartog for a 4 week Identity Activation Experience based on Joseph McClendon III’s powerful teachings and book Dare to Be Magnificent.
March 13 – April 6
Live · Online